Website speed optimization means the actions taken to ensure that loading of particular website should be as fast as possible, because a key factor in users’ decision to stay on the particular site is the speed with which the site loads. In today’s high tech savaged society most of the consumers expect site to take less than a second to load and in the occasion it takes long it will force most of the consumer to abandon the site before they can get to interact with it.

Not only does a fast website keep the visitors on their site for a longer time, but they also rank higher on the search engines as SE’s have learned to identify and rank site with fast loading speeds higher.